Social media is a beautiful platform to help display your brand to a broad audience. You can reach people from all over the world and connect through common interests. When creating a post, receiving likes, comments, shares, or even saves you need to understand what is working and where to adjust your strategy.
Take some time to analyze your top 3 social media platforms. For me it is Facebook, Instagram and TikTok. Take a look at your last 10 posts. What performed the best? Which post got the most engagement? Social media is AWESOME and literally tells you exactly what your audience likes. Take a closer look into the likes, comments, and saves.
On Instagram, use the “VIEW INSIGHTS” button to look further into your account. If you have a business account it tells you how many people clicked on your account just from the hashtags you used! Try out a few different sets of hashtags and see which posts have the highest response just from the hashtags. Hashtags are a great way to connect with likeminded people from all over the world!
From there, ask yourself “Am I providing valuable content to the RIGHT audience?” For my @Thesocialpace account, if I am delivering tips for business owners but my followers are my colleagues from high school, my message isn’t hitting my TARGET market. I will discuss later about engaging but to begin write down the qualities of your target audience, where they shop, live and work and go out and show up!
Once you analyze your best performing posts, ask yourself WHY did this perform so well? For me, it’s being open and raw with my audience about my life, journey and progress with my business in my posts. You will find that the best posts are the ones about you/your brand and getting to know the face behind the account.
From there, alter your social media strategy and find new ways to deliver to your audience.
2020 is the year to get on social media! We have seen so many business owners recognizing that they need to be on the popular social media platforms, but many don’t know where to start. Here are some of our favorite marketing tools to help you get started!
This tool is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. Test your inner graphic designer and have some fun with it! You can’t mess up so try out some different designs and find the best aesthetic for your brand. Oh, and it is FREE! However I do pay the $119/year to get access to the exclusive extras for my clients.
This software is LIFE CHANGING! No more of the “I don’t have time for social media” excuse. This app lets you schedule your content months in advance. I typically have my clients schedule their content for the following month two weeks ahead so they can sit down and relax and let the content go on schedule. The great thing about Later is that you can set the “optimal time” for your post to be seen, and they give you suggested hashtags for you brand. It also allows you to preview your Instagram aesthetic to make sure it’s exactly how you want it. They offer a free package, but I would encourage you to purchase the Premium package at $16/month for small businesses.
3. Sly Broadcast
Welcome to the 20th century of cold calling! This tool allows you to upload all of your desired contacts and send a call that will go straight to their voicemail. This tool is GREAT to check in with those former clients from a few months or years ago. Keeping in touch with them to just check in or let them know you are there can be the difference between them choosing you vs. your competition. Pricing starts at $10 for 100 calls!
Ever get stuck when deciding what to post? Get creative and think outside the box. Here are 5 post ideas for social media!
Post a testimonial of a client having a great experience working with you. #TestimonialTuesday is very popular on Instagram and it’s an easy way to stick with a pattern and post every Tuesday. If you ever get stuck about what to write for a caption you can always pull from your testimonials.
2. About us
People want to know about you, that is why they are already following you! You probably have followers who you don’t even know, so don’t be shy and introduce yourself. My favorite way to do this is to post about the owner and give 5 facts. Short, easy and to the point!
This is my FAVORITE type of post to create! These post get the highest amount of engagement and tons of new followers *if done correctly. Your content matters!!! Make sure it is a nice clean photo that makes you look twice. Don’t forget to TELL them what to do ( comment below, tag a friend…)
4. Behind The Scenes
Allow your followers to take a look at your behind the scenes operations where the typical customer has never been before. This allows your followers to feel special and take the next step in your “relationship”.
5. Meet the Team
Work with some awesome loyal people? Feature them with a weekly #meettheteammonday. Tell us a little bit about them so when and if we enter your business we already feel like we know you. Talk about who they are, how they got here and a few cool things about them.
The magical place where I get majority of my referrals: FACEBOOK GROUPS✨
You probably belong to a few Facebook groups by now, but these are SO undervalued and most of the time forgotten about. Here are a few key points to consider when learning what group to join:
🔲 LOCATION: Go to the SEARCH bar, type in your TOWN, click GROUP! Now browse and join ones that peak your interests & stay away from the yard sale sites if you don’t sell a product. I find searching south Boston, Bridgewater and the surrounding towns work best for my business.
🔲 INDUSTRY: If you’re a photographer in the Boston are, type in photography and watch all the amazing groups pop up. Get creative and browse … SO much potential for new business, you just have to know where to look.
🔲 CONTENT: DO NOT SHARE BORING CONTENT TO GROUPS. This is your reputation on the line, so don’t post too often and watch the content you choose to post
Example: I would create an about the owner post for the client I’m working for and post that to the group so the people in the group could get to know the owners, brand and maybe learn something new! An easy way to do this is to introduce yourself to the group, what you do and how you’re unique (don’t forget to tag your business page). Another post I would share to FB groups are giveaways!
Let’s get them talking! Not sure where to start? Here are a few ideas
“What do I talk about on Social Media?” THISSSS is such a common question I get all the time. So where do you start? You might feel like no one wants to hear what you have to say but the truth is that the content you are putting out now might not be working for you. Switch up your strategy, test the waters and see what your audience wants to hear.
1.Talk about how YOU started
Believe it or not people do want to hear about YOU and how your business came about. It may not be a glamorous story that has a crazy cliff hanger turning into a multi-million dollar business but THATS OK! Hit the key points, WHO WHAT WHERE WHEN WHY HOW.
My name is Brittany Pace-Raley I started a social media management company after getting denied from over 20 jobs+ in the marketing field (Dunkin Brand- Reebok headquarters just to name a few). I felt defeated and knew I was made to do much more than work for the University that I graduated from giving tours. After leaving the job at my University, I started helping my parents with their real estate marketing in Bridgewater, MA and discovered an untapped niche. Once I proved myself and provided results, it was like a ripple effect and next thing I knew I was getting a new inquiry each day ….
2.Get them engaging- ask a question!
Welcome to Facebook where everyone has an opinion and LOVESSS giving out that opinion- whether its good or bad, you’re going to hear it! These are my favorite type of posts because I get to meet my audience and see what they like/dislike.
How did you feel when you first purchased your home!? Comment below with a GIF!
3. Do a poll
Polls are so much fun and they get your audience engaging! There are so many ways to add a poll to your social media pages, so start thinking of ways to incorporate them into your business accounts!
Help me pick which photo to print out for my office! Black and white or color!? Comment below