Our 3 Favorite Marketing Tools

2020 is the year to get on social media! We have seen so many business owners recognizing that they need to be on the popular social media platforms, but many don’t know where to start. Here are some of our favorite marketing tools to help you get started!

  1. Canva

This tool is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. Test your inner graphic designer and have some fun with it! You can’t mess up so try out some different designs and find the best aesthetic for your brand. Oh, and it is FREE! However I do pay the $119/year to get access to the exclusive extras for my clients.


2. Later

This software is LIFE CHANGING! No more of the “I don’t have time for social media” excuse. This app lets you schedule your content months in advance. I typically have my clients schedule their content for the following month two weeks ahead so they can sit down and relax and let the content go on schedule. The great thing about Later is that you can set the “optimal time” for your post to be seen, and they give you suggested hashtags for you brand. It also allows you to preview your Instagram aesthetic to make sure it’s exactly how you want it. They offer a free package, but I would encourage you to purchase the Premium package at $16/month for small businesses.


3. Sly Broadcast

Welcome to the 20th century of cold calling! This tool allows you to upload all of your desired contacts and send a call that will go straight to their voicemail. This tool is GREAT to check in with those former clients from a few months or years ago. Keeping in touch with them to just check in or let them know you are there can be the difference between them choosing you vs. your competition. Pricing starts at $10 for 100 calls!


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